About PURA
- Established in 2013 -
PURA (Pty) Ltd is a luxury goods brand dedicated to assisting men and women who lead smart, successful lives through high quality products and technology.
We specialise in diamonds, gems, fine wine and a select line of wristwatches for him and her. We are a proud distributor of WOLF1834 - the premier name in luxury jewellery accessories, watch boxes, cases & watch winders as well as swiss made brand Steinhart - bringing you the most highly resilient, top quality watches.
If you are looking for a gift or require some advice on choosing the right accessory to fit your lifestyle, allow PURA to assist.
Shop The Look
Custom Jewellery Design
Pura would love to be a part of your big day, by designing your custom piece that is!
One of our passions is creating one of a kind pieces of jewellery to suit your style and pocket. Sourcing only the finest gemstones and GIA diamonds in the country.
Book your consultation with Grant via email on grant@pura.co.za to create your dream piece of jewellery today!
- Diamond viewing by appointment only -